How a Proper Market Appraisal Can Add Tens of Thousands of Euros to Your Sale Price

A Technical Paris Market Where Accuracy Determines Profit

In the Paris property market, achieving the right selling price is never about luck—it is about method. A precise and well-structured valuation attracts the right buyers, speeds up visits and leads to serious offers.

Conversely, an inaccurate valuation—whether too high or too low—can cost the seller tens of thousands of euros. At Fairway Luxury Real Estate, each appraisal is built on both scientific market data and real buyer feedback.

1. The Right Price Attracts the Right Buyers

A property launched at the right price generates more visits, more quickly. Buyers see it as a legitimate opportunity, not an overpriced listing.

When the price is too ambitious, visits drop, leading to a forced price cut after a few weeks—which weakens the property’s image and often results in a lower final selling price.

2. A Proper Appraisal Demonstrates—It Never Guesses

At Fairway, an appraisal is a reference document, built on:

• comparable sales in the immediate micro-area,
• variations in floor level, exposure, light and condition,
• structural strengths and limitations of the property,
• profiles and real budgets of potential buyers.

This analytical approach transforms the valuation into a clear positioning strategy. The price is not arbitrary—it is justified and aligned with market reality.

3. The Concrete Financial Impact of a Proper Appraisal

• A property priced 5% too high often takes two to three times longer to sell.
• The same property priced correctly from day one may generate several visits in the first week and sometimes sells 5–10% higher than a property listed too long.

This often represents between €30,000 and €80,000 in additional value depending on the price segment.

4. Numbers Matter—But Perceived Value Matters Just as Much

Notarial databases, DVF and MeilleursAgents provide figures—but not buyer perception.

• light quality,
• view desirability,
• layout efficiency,
• willingness to pay,

are elements only field agents truly understand.

Fairway agents collect these insights daily:

• real (not declared) budgets,
• criteria that attract or deter buyers depending on the season,
• the importance of exposure and energy rating—now as significant as surface area.

5. Pricing Is Also a Strategy

A strong appraisal clarifies the best method of sale:

• exclusive mandate,
• off-market sale,
• selective diffusion,
• or wide publication.

Fairway does not publish a price to attract attention—we build a real selling strategy aimed at maximizing the seller’s net result.

A Fairway Appraisal Is a Performance Tool

A well-positioned property sells faster, smoother and at a better price. Data guides, field insights refine and experience determines.

Fairway Luxury Real Estate
Specialists in high-end valuations in Paris